Sales Director (all genders) – Lanserhof Marbella
Lanserhof is Europe's leading health and wellness destination, combining state-of-the-art medicine, preventive healthcare, longevity, nutrition, fitness, and luxury hospitality. Following decades of success in Austria, Germany, and the UK, Lanserhof Marbella represents the brand's expansion into Southern Europe, delivering a unique and transformative health experience to an international clientele.
The Director of Sales will be responsible for developing and executing the commercial and sales strategy for Lanserhof Marbella, driving revenue growth across medical wellness programmes, accommodation, preventive health services, retreats, and ancillary revenue streams.
This role requires a highly connected luxury hospitality and wellness sales professional with experience in opening projects, luxury resorts, health retreats, private clinics, or high-end hospitality brands. The successful candidate will build meaningful relationships with high-net-worth individuals (HNWIs), luxury travel advisors, concierge networks, corporate wellness partners, family offices, and referral sources across key international markets.
What does the role involve?
Commercial Strategy & Revenue Growth
- Develop and implement the overall sales strategy for Lanserhof Marbella.
- Achieve annual revenue, occupancy, and profitability targets.
- Identify and develop new business opportunities across key feeder markets.
- Drive sales of medical wellness programmes, health retreats, accommodation packages, and memberships.
- Forecast sales performance and provide regular commercial reporting to senior leadership.
- Monitor market trends, competitor activities, and customer demand to identify growth opportunities.
Business Development
- Build and maintain relationships with luxury travel agencies, wellness travel specialists, concierge companies, family offices, private banks, and corporate partners.
- Establish strategic partnerships that generate qualified leads and long-term business.
- Represent Lanserhof Marbella at industry events, trade shows, roadshows, and networking opportunities.
- Develop new international source markets aligned with Lanserhof's brand positioning.
Account Management
- Manage and grow a portfolio of key accounts.
- Negotiate commercial agreements and partnership contracts.
- Ensure exceptional partner engagement and account retention.
- Develop tailored sales approaches for medical referral partners, health professionals, and wellness consultants.
Team Leadership
- Recruit, lead, coach, and develop the sales team.
- Foster a culture of excellence, performance, and accountability.
- Define sales KPIs and monitor team performance.
- Collaborate closely with Marketing, Reservations, Medical Operations, Finance, and Guest Experience teams.
Brand Representation
- Act as a brand ambassador for Lanserhof Marbella.
- Ensure all sales activities reflect Lanserhof's luxury and medical-wellness positioning.
- Deliver high standards of professionalism and relationship management at all times.
How Success Will Be Measured
Your success in this role will be measured through:
- Achievement of annual revenue targets.
- Performance in occupancy levels and Average Daily Rate (ADR).
- Number and quality of new strategic partnerships established.
- Conversion rates throughout the sales pipeline.
- New guest acquisition and long-term client retention.
- Growth of market penetration across defined target source markets.
- Guest referral rates and repeat business performance.
We are looking for
Experience
- Minimum 8-10 years of sales leadership experience within luxury hospitality, wellness resorts, medical wellness, high-end healthcare, luxury travel, or related sectors.
- Proven track record of achieving ambitious revenue targets.
- Experience in luxury hotel openings, wellness clinics, health retreats, or lifestyle hospitality brands is highly desirable.
- Established international network within luxury travel and wellness sectors.
- Experience working with international markets including UK, DACH, GCC, South America and North America.
Skills & Competencies
- Strong commercial acumen and strategic thinking.
- Exceptional business development and relationship-building skills.
- Strong negotiation and influencing capabilities.
- Excellent presentation and communication skills.
- Data-driven approach to sales planning and forecasting.
- Ability to thrive in a fast-paced, entrepreneurial environment.
- High emotional intelligence and customer-centric mindset.
Strong leadership and people management skills.
Languages
- Fluent English (essential).
- Spanish (highly desirable).
- German (strong advantage).
- Additional European languages are welcome.
Education
- Bachelor's degree in Business, Hospitality Management, Marketing, Tourism, or a related field.
- Master's degree or equivalent qualification is advantageous.
What sets us apart
- Opportunity to join one of the world's most prestigious health and wellness brands.
- Participation in the launch and growth of Lanserhof Marbella.
- International and multicultural working environment.
- Competitive salary and performance-based incentive scheme.
- Professional development opportunities within a leading luxury wellness organization.
Join the Lanserhof Team
Lanserhof is committed to diversity and equal opportunities. We value talent in all its forms and make all hiring decisions based solely on professional qualifications, experience, and merit.
